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Basic Marketing Research with Excel

By: Alvin Burns (Author) , Ronald Bush (Author)

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Ksh 51,550.00

Format: Paperback or Softback

ISBN-13: 9780135078228

Publisher: Pearson Education (US)

Publication Date: Mar 29th, 2011

Weight: 816 grams

Dimension: 24.10 x 19.50 x 1.40 cms

Category: Market research

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For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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