Basic Strategy in Context : European Text and Cases
Book Details
Format
Paperback / Softback
ISBN-10
1405161086
ISBN-13
9781405161084
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 19th, 2010
Print length
422 Pages
Weight
792 grams
Dimensions
24.40 x 18.90 x 2.50 cms
Product Classification:
Business strategy
Ksh 6,150.00
Publisher Out of Stock
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Quality
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Basic Strategy in Context centres on real-world firms andmanagers by giving each chapter s cases a higher weighting inimportance and explanation than is normal. Given this emphasis onreal-world as opposed to theoretical treatment the book enables thesolving of practical business problems like those below.
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