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Basics Advertising 03: Ideation

By: Nik Mahon (Author)

Out of stock

Ksh 6,050.00

Format: Paperback or Softback

ISBN-13: 9782940411504

Publisher: Bloomsbury Publishing PLC

Publication Date: Sep 26th, 2011

Weight: 504 grams

Dimension: 22.80 x 16.00 x 1.70 cms

Category: Advertising

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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

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