Basics Marketing 02: Online Marketing
Book Details
Format
Paperback / Softback
Book Series
Basics Marketing
ISBN-10
2940411336
ISBN-13
9782940411337
Publisher
Bloomsbury Publishing PLC
Imprint
AVA Publishing SA
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Oct 25th, 2010
Print length
184 Pages
Weight
548 grams
Dimensions
22.90 x 16.20 x 1.60 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketing
Ksh 4,250.00
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While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies.
"Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.
Get Basics Marketing 02: Online Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.
