Beckett in Popular Culture : Essays on a Postmodern Icon
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What do Bono, Seinfeld and Apple have in common? Nothing. However, it''s the nothing of Samuel Beckett, which is something. Bold and provocative, Beckett''s works and even his image are a potent force in modern society. Shoes, marketing, baby names--all fall under his spell.
This collection of new essays (one exception) finds him incorporated into virtually all aspects of popular culture--television, popular fiction, movies, tattoos, even sports--in a manner that seems to defy classifying. Is it image-making or image-taking? Why is our culture so obsessed with an obscure Irish writer most people have not read? Each essay provides a unique appraisal of Beckett''s branding.
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