Becoming a Global Audience : Longing and Belonging in Indian Music Television

Name: Becoming a Global Audience
Brand: Peter Lang Publishing Inc
SKU: 9780820455792
Price: 3600 KES
Availability: OutOfStock
ISBN: 9780820455792

by Vamsee Juluri

Book Details

Format Paperback / softback

Book Series Intersections in Communications and Culture Global Approaches and Transdisciplinary Perspectives

ISBN-10 0820455792

ISBN-13 9780820455792

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Oct 3rd, 2003

Print length 155 Pages

Weight 246 grams

Dimensions 15.60 x 26.00 x 1.00 cms

Product Classification: Indo-Iranian languages Television Television

KSh 3,600.00

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What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.

Get Becoming a Global Audience by Vamsee Juluri at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 155 pages.