Becoming a Global Audience : Longing and Belonging in Indian Music Television
Book Details
Format
Paperback / Softback
Book Series
Intersections in Communications and Culture Global Approaches and Transdisciplinary Perspectives
ISBN-10
0820455792
ISBN-13
9780820455792
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 3rd, 2003
Print length
155 Pages
Weight
246 grams
Dimensions
15.60 x 26.00 x 1.00 cms
Product Classification:
Television
Ksh 3,600.00
Manufactured on Demand
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What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.
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