Becoming Couture : The Italian Fashion Industry After the Second World War

Name: Becoming Couture
Brand: Manchester University Press
SKU: 9781526155245
Price: 15300 KES
Availability: InStock
ISBN: 9781526155245

by Chiara Faggella

Book Details

Format Hardback

Book Series Studies in Design and Material Culture

ISBN-10 1526155249

ISBN-13 9781526155245

Publisher Manchester University Press

Imprint Manchester University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 3rd, 2024

Print length 248 Pages

Weight 594 grams

Dimensions 17.80 x 25.10 x 2.20 cms

Product Classification: Fashion and textile design History of fashion European history Social & cultural history Cultural studies: dress and society Fashion & society Apparel, garment and textile industries Textile industries European history Social and cultural history

KSh 15,300.00

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Becoming couture explains how post-war Italian fashion reinvented itself through the persuasive strategies of intermediaries in Italy and the United States, beyond the myth of Giovanni Battista Giorgini and the Sala Bianca. -- .

Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ?couture?.

Get Becoming Couture by Chiara Faggella at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Manchester University Press and it has 248 pages.