Behavioral Strategy : Exploring Microfoundations of Competitive Advantage

Name: Behavioral Strategy
Brand: Cambridge University Press
SKU: 9781009566742
Price: 3250 KES
Availability: OutOfStock
ISBN: 9781009566742

by Ambra Mazzelli , Libby Weber , Nicolai J Foss

Book Details

Format Paperback / softback

Book Series Elements in Business Strategy

ISBN-10 1009566741

ISBN-13 9781009566742

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 19th, 2024

Print length 98 Pages

Weight 162 grams

Dimensions 15.20 x 22.80 x 0.80 cms

Product Classification: Business strategy

KSh 3,250.00

Currently unavailable 0 in stock

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This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight into behaviors and interaction. The authors highlight the potential for further research and methods to enhance microfoundations.

Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.

Get Behavioral Strategy by Ambra Mazzelli, Libby Weber at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 98 pages.