Behavioral Strategy : Exploring Microfoundations of Competitive Advantage
Book Details
Format
Paperback / Softback
Book Series
Elements in Business Strategy
ISBN-10
1009566741
ISBN-13
9781009566742
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 2024
Print length
98 Pages
Weight
162 grams
Dimensions
15.20 x 22.80 x 0.80 cms
Product Classification:
Business strategy
Ksh 3,250.00
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This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight into behaviors and interaction. The authors highlight the potential for further research and methods to enhance microfoundations.
Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.
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