Behavioral Supply Chain Contracting : Decision Biases in Behavioral Operations Management
First Edition 2012. reprint 2019
Book Details
Format
Paperback / Softback
Book Series
Edition KWV
ISBN-10
3658238844
ISBN-13
9783658238841
Edition
First Edition 2012. reprint 2019
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Feb 5th, 2019
Print length
129 Pages
Product Classification:
Production & quality control managementPurchasing & supply management
Ksh 8,100.00
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Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers.
Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects include risk-aversion, mental accounting, reference points, or bounded rationality.
In this book the author presents experimental and empirical studies that address behavioral decision making in the supply chain contracting context. First, different behavioral aspects are incorporated in the decision making process of a buyback and a revenue sharing contract. Second, an empirical decision maker is analyzed facing a service level contract.
Potential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision making in supply chain contracting context.
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