Behavioural Finance

Name: Behavioural Finance
Brand: John Wiley & Sons Inc
SKU: 9780470028049
Price: 9700 KES
Availability: OutOfStock
ISBN: 9780470028049

by William Forbes

Book Details

Format Paperback / softback

ISBN-10 0470028041

ISBN-13 9780470028049

Publisher John Wiley & Sons Inc

Imprint John Wiley & Sons Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 26th, 2009

Print length 464 Pages

Weight 828 grams

Dimensions 24.10 x 16.90 x 2.40 cms

Product Classification: Investment & securities Investment and securities

KSh 9,700.00

Currently unavailable 0 in stock

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The study of Behavioural finance is relatively new and examines how individuals' attitudes and behaviour affect their financial decisions and financial markets. Behavioural Finance builds on existing knowledge and skills that students have already gained on an introductory finance or corporate finance course.

Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

Get Behavioural Finance by William Forbes at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 464 pages.