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Behavioural Finance

By: UK) Forbes William (Loughborough University Business School (Author)

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Ksh 11,800.00

Format: Paperback or Softback

ISBN-13: 9780470028049

Publisher: John Wiley & Sons Inc

Publication Date: Aug 26th, 2009

Weight: 828 grams

Dimension: 24.10 x 16.90 x 2.40 cms

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The study of Behavioural finance is relatively new and examines how individuals' attitudes and behaviour affect their financial decisions and financial markets. Behavioural Finance builds on existing knowledge and skills that students have already gained on an introductory finance or corporate finance course.

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