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Behavioural Research for Marketing

By: Julian Adams (Author)

3 in stock

Ksh 7,700.00

Format: Paperback or Softback

ISBN-13: 9780367771331

Publisher: Taylor & Francis Ltd

Publication Date: Jul 4th, 2022

Weight: 324 grams

Dimension: 15.30 x 22.80 x 1.90 cms

Category: Social theory

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This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

Get Behavioural Research for Marketing by Julian Adams at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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