Behind Ethical Consumption : Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Name: Behind Ethical Consumption
Brand: Peter Lang AG, Internationaler Verlag der Wissenschaften
SKU: 9783034300957
Price: 10900 KES
Availability: OutOfStock
ISBN: 9783034300957

New

by Gianluigi Guido

Book Details

Format Paperback / softback

ISBN-10 3034300956

ISBN-13 9783034300957

Edition New

Publisher Peter Lang AG, Internationaler Verlag der Wissenschaften

Imprint Peter Lang AG, Internationaler Verlag der Wissensc

Country of Manufacture CH

Country of Publication GB

Publication Date Aug 21st, 2009

Print length 183 Pages

Weight 292 grams

Dimensions 15.30 x 30.50 x 1.30 cms

Product Classification: Occupational & industrial psychology Occupational and industrial psychology Business strategy Business ethics & social responsibility Business ethics and social responsibility Sales & marketing management Sales and marketing management Corporate governance Corporate governance: role and responsibilities of boards and directors Market research Conservation of the environment

KSh 10,900.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

Get Behind Ethical Consumption by Gianluigi Guido at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang AG, Internationaler Verlag der Wissenschaften and it has 183 pages.