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Belching Out the Devil
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Belching Out the Devil : Global Adventures with Coca-Cola

by Mark Thomas

Book Details

Format Paperback / Softback
ISBN-10 0091927048
ISBN-13 9780091927042
Publisher Ebury Publishing
Imprint Ebury Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 2nd, 2009
Print length 384 Pages
Weight 268 grams
Dimensions 19.80 x 12.90 x 2.50 cms
Product Classification: Popular culture Non-alcoholic beverages
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A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention.

Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.

From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola''s iconic advertising campaigns don''t mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more...

Provocative, funny and stirring, Belching Out the Devil investigates the truth behind one of the planet''s biggest brands.

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