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Benchmarking National Tourism Organisations and Agencies

By: John Lennon (Author) , Hugh Smith (Author) , Nancy Cockerell (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780080446578

Publisher: Taylor & Francis Ltd

Publication Date: May 2nd, 2006

Dimension: 23.40 x 15.60 x 58.90 cms

Category: INDUSTRY & INDUSTRIAL STUDIES

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Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.

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