Book Details
Format
Paperback / Softback
Book Series
Economist Edge
ISBN-10
1800815778
ISBN-13
9781800815773
Edition
Main
Publisher
Profile Books Ltd
Imprint
Economist Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 13th, 2024
Print length
256 Pages
Weight
204 grams
Dimensions
12.90 x 19.90 x 1.90 cms
Ksh 2,150.00
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How to harness the power of storytelling in your communications at work
Whether you''re standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don''t make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero''s Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
Get Best Story Wins by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Profile Books Ltd and it has pages.
