Best-Worst Scaling : Theory, Methods and Applications
Book Details
Format
Hardback or Cased Book
ISBN-10
1107043158
ISBN-13
9781107043152
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2015
Print length
360 Pages
Weight
796 grams
Dimensions
18.30 x 25.60 x 2.30 cms
Product Classification:
Economic statisticsProbability & statistics
Ksh 11,100.00
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This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
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