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Best-Worst Scaling

By: Jordan J. (University of South Australia) Louviere (Author) , Terry N. (University of Western Sydney) Flynn (Author) , British Columbia) Marley A. A. J. (University of Victoria (Author)

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Ksh 13,200.00

Format: Hardback or Cased Book

ISBN-13: 9781107043152

Publisher: Cambridge University Press

Publication Date: Sep 23rd, 2015

Weight: 796 grams

Dimension: 18.30 x 25.60 x 2.30 cms

Category: Economic statistics

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This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.

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