Better by Design : Shaping the British Airways Brand
by
Paul Jarvis
Book Details
Format
Paperback / Softback
ISBN-10
1445642832
ISBN-13
9781445642833
Publisher
Amberley Publishing
Imprint
Amberley Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 15th, 2015
Print length
160 Pages
Weight
506 grams
Dimensions
17.10 x 24.70 x 1.50 cms
Ksh 3,250.00
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Lavishly illustrated full-colour story of the development of the internationally renowned British Airways brand, in association with British Airways and full of fascinating images from the British Airways archive
Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys.Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
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