Better by Design : Shaping the British Airways Brand

Name: Better by Design
Brand: Amberley Publishing
SKU: 9781445642833
Price: 3250 KES
Availability: OutOfStock
ISBN: 9781445642833

by Paul Jarvis

Book Details

Format Paperback / softback

ISBN-10 1445642832

ISBN-13 9781445642833

Publisher Amberley Publishing

Imprint Amberley Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 15th, 2015

Print length 160 Pages

Weight 506 grams

Dimensions 17.10 x 24.70 x 1.50 cms

Product Classification: Transport industries Aerospace & air transport industries Aircraft and aviation Aircraft: general interest

KSh 3,250.00

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Lavishly illustrated full-colour story of the development of the internationally renowned British Airways brand, in association with British Airways and full of fascinating images from the British Airways archive

Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys.Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

Get Better by Design by Paul Jarvis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Amberley Publishing and it has 160 pages.