Beyond Business Analytics : The Foundations of Behavioral Perspective Theory
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3030437205
ISBN-13
9783030437206
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 4th, 2023
Print length
221 Pages
Weight
314 grams
Dimensions
14.70 x 21.00 x 1.70 cms
Product Classification:
Business mathematics & systems
Ksh 16,200.00
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This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses.
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