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Beyond Ethical Consumption

By: Gianluigi Guido (Author) , M. Irene Prete (Author) , Marco Pichierri (Author)

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Format: Paperback or Softback

ISBN-13: 9783034321037

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften

Publication Date: Mar 7th, 2016

Weight: 284 grams

Dimension: 22.70 x 15.20 x 1.60 cms

Category: SOCIOLOGY & ANTHROPOLOGY

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This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

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