Beyond Ethical Consumption : Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
New
Book Details
Format
Paperback / Softback
ISBN-10
3034321031
ISBN-13
9783034321037
Edition
New
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint
Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Mar 7th, 2016
Print length
188 Pages
Weight
284 grams
Dimensions
22.70 x 15.20 x 1.60 cms
Product Classification:
Sociology & anthropology
Ksh 8,700.00
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This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
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