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Beyond Greed and Fear
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Beyond Greed and Fear : Understanding Behavioral Finance and the Psychology of Investing

Book Details

Format Paperback / Softback
ISBN-10 0195304217
ISBN-13 9780195304213
Publisher Oxford University Press Inc
Imprint Oxford University Press Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 7th, 2007
Print length 368 Pages
Weight 652 grams
Dimensions 24.00 x 15.80 x 2.90 cms
Ksh 6,100.00
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This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.
This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.

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