Beyond Monopoly : Globalization and Contemporary Italian Media
Book Details
Format
Hardback or Cased Book
Book Series
Critical Media Studies
ISBN-10
0739128515
ISBN-13
9780739128510
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2009
Print length
300 Pages
Weight
646 grams
Dimensions
23.60 x 15.70 x 2.70 cms
Product Classification:
Media studiesGlobalizationInternational relations
Ksh 21,400.00
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While Italian media industries are booming, changing, and challenging audiences, the existing Anglophone literature on the subject is scarce. Beyond Monopoly fills this gap by engaging with the most recent changes and trends in Italian media.
Current trends of globalization have influenced the social, economic, and political framework of national media worldwide. In recent years, the field of media studies has focused on globalization as a phenomenon that has greatly impacted the production and reception of media formats. By reshaping local economies, diversifying societies, and introducing digital technologies, the globalization of media has enacted a process of re-definition of national and local broadcasting. Beyond Monopoly: Globalization and Contemporary Italian Media examines the impact of globalization on contemporary Italian media. By engaging both the production and reception levels of different media, this volume assesses the extent to which Italian media have been part of current trends of media flows and have responded to the centrifugal and centripetal forces of globalization. The contributors to this edited volume touch upon a wide diversity of issues, such as foreign ownership on Satellite TV, the effects of digital technology on media policy making, and the framing of "Otherness" in the news. Beyond Monopoly provides a unique case study of the complexity of national media in the era of globalization that will appeal to students as well as scholars of global and national media systems.
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