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Beyond Multi-Channel Marketing

By: Italy) Palazzo Maria (Universita degli Studi di Salerno (Author) , UK) Foroudi Pantea (Middlesex University London (Author) , Italy) Siano Alfonso (Universita degli Studi di Salerno (Author)

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Ksh 17,750.00

Format: Hardback or Cased Book

ISBN-13: 9781838676865

Publisher: Emerald Publishing Limited

Publication Date: Jun 17th, 2020

Weight: 504 grams

Dimension: 15.90 x 23.80 x 2.20 cms

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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Get Beyond Multi-Channel Marketing by Maria (Universita degli Studi di Salerno, Italy) Palazzo at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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