Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1838676864
ISBN-13
9781838676865
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 17th, 2020
Print length
288 Pages
Weight
504 grams
Dimensions
15.90 x 23.80 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 14,050.00
Manufactured on Demand
Delivery in 29 days
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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