Beyond Spin : The Power of Strategic Corporate Journalism
Book Details
Format
Paperback / Softback
ISBN-10
0787945501
ISBN-13
9780787945503
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 22nd, 1999
Print length
288 Pages
Weight
446 grams
Dimensions
22.80 x 15.40 x 1.80 cms
Product Classification:
Media studiesBusiness strategyBusiness communication & presentation
Ksh 4,850.00
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Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
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