Beyond Spin : The Power of Strategic Corporate Journalism
Book Details
Format
Paperback / Softback
ISBN-10
0787945501
ISBN-13
9780787945503
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 22nd, 1999
Print length
288 Pages
Weight
446 grams
Dimensions
22.80 x 15.40 x 1.80 cms
Ksh 4,850.00
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Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
Get Beyond Spin by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
