Beyond Spin : The Power of Strategic Corporate Journalism

Name: Beyond Spin
Brand: John Wiley & Sons Inc
SKU: 9780787945503
Price: 4850 KES
Availability: InStock
ISBN: 9780787945503

by Drew Banks , Kim Daus , Markos Kounalakis

Book Details

Format Paperback / softback

ISBN-10 0787945501

ISBN-13 9780787945503

Publisher John Wiley & Sons Inc

Imprint Jossey-Bass Inc.,U.S.

Country of Manufacture US

Country of Publication GB

Publication Date Nov 22nd, 1999

Print length 288 Pages

Weight 446 grams

Dimensions 22.80 x 15.40 x 1.80 cms

Product Classification: Media studies Media studies Business strategy Business communication & presentation Business communication, etiquette and presentation

KSh 4,850.00

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Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Get Beyond Spin by Drew Banks, Kim Daus at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 288 pages.