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Beyond Traditional Marketing : Innovations in Marketing Practice

By: (Author) Adrian Ryans , (Author) Dominique Turpin , (Author) Jacques Horovitz , (Author) Jean-Pierre Jeannet , (Author) John Walsh , (Author) Kamran Kashani , (Author) Sean Meehan

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Ksh 7,200.00

Format: Paperback / Softback

ISBN-10: 0470011467

ISBN-13: 9780470011461

Series: IMD Executive Development Series

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 8th, 2005

Print length: 328 Pages

Weight: 510 grams

Dimensions (height x width x thickness): 21.00 x 17.40 x 1.80 cms

Product Classification: Sales & marketing

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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

Get Beyond Traditional Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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