Beyond Traditional Marketing : Innovations in Marketing Practice
Book Details
Format
Paperback / Softback
Book Series
IMD Executive Development Series
ISBN-10
0470011467
ISBN-13
9780470011461
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 8th, 2005
Print length
328 Pages
Weight
510 grams
Dimensions
21.00 x 17.40 x 1.80 cms
Product Classification:
Sales & marketing
Ksh 7,200.00
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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
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