Bias in Science and Communication : A field guide
Book Details
Format
Hardback or Cased Book
Book Series
IOP Expanding Physics
ISBN-10
0750313129
ISBN-13
9780750313124
Publisher
Institute of Physics Publishing
Imprint
Institute of Physics Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2018
Print length
178 Pages
Weight
550 grams
Dimensions
18.60 x 26.30 x 1.90 cms
Product Classification:
Society and culture: generalSociety & culture: generalPsychologyScience: general issues
Ksh 5,800.00
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Bias is a natural outcome of our thinking patterns. The nature of our cognitive processes leads to inherent limitations, resulting in predictable biases in both our own judgements and the interpretation of our communications by the public, by policymakers and even other scientists. This book will introduce the concept of biases arising from cognitive limitations and tendencies with a focus of the implications of this for scientists in particular. It begins with an initial quiz designed to demonstrate key biases - allowing readers to look back at the responses that they provided prior to reading about specific biases and thus see, without the impact of hindsight bias, whether they were susceptible to the effects.
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