Big Brands Are Watching You : Marketing Social Justice and Digital Culture
Book Details
Format
Paperback / Softback
ISBN-10
0520387074
ISBN-13
9780520387072
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 10th, 2024
Print length
252 Pages
Weight
292 grams
Dimensions
14.00 x 20.90 x 1.80 cms
Product Classification:
Sociology & anthropology
Ksh 4,500.00
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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
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