Big Data Analytics : Applications in Business and Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1032187662
ISBN-13
9781032187662
Publisher
Taylor & Francis Ltd
Imprint
Auerbach
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2021
Print length
276 Pages
Weight
422 grams
Dimensions
15.50 x 23.30 x 2.50 cms
Product Classification:
Business & managementBusiness and ManagementDatabasesDatabases / Data management
Ksh 6,750.00
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The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
Get Big Data Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
