Big Data Analytics : Applications in Business and Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1032187662
ISBN-13
9781032187662
Publisher
Taylor & Francis Ltd
Imprint
Auerbach
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2021
Print length
261 Pages
Weight
422 grams
Dimensions
15.50 x 23.30 x 2.50 cms
Product Classification:
Business & managementDatabases
Ksh 6,450.00
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The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions and formulations, the book provides detailed explanations and examines practical implications. The book begins with an overview of the concepts underpinning statistical survival analysis"--
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