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Big Data for Managers

By: Atal Malviya (Author) , Mike Malmgren (Author)

Manufacture on Demand

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138593084

Publisher: Taylor & Francis Ltd

Publication Date: Dec 20th, 2018

Weight: 222 grams

Dimension: 21.10 x 14.50 x 1.00 cms

Category: Research methods: general

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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

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