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Big Ideas in Public Relations Research and Practice

By: Denmark) Frandsen Finn (Aarhus University (Author) , Denmark) Johansen Winni (Aarhus University (Author) , UK) Tench Ralph (Leeds Beckett University (Author)

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Ksh 17,750.00

Format: Hardback or Cased Book

ISBN-13: 9781838675080

Publisher: Emerald Publishing Limited

Publication Date: Oct 3rd, 2019

Dimension: 22.90 x 15.20 x 49.60 cms

Category: Sales & marketing management

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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

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