Big in Asia : 25 Strategies for Business Success

Name: Big in Asia
Brand: Palgrave Macmillan
SKU: 9780230000278
Price: 8100 KES
Availability: OutOfStock
ISBN: 9780230000278

2nd ed. 2003

by C. Butler , M. Backman

Book Details

Format Paperback / softback

ISBN-10 0230000274

ISBN-13 9780230000278

Edition 2nd ed. 2003

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 10th, 2002

Print length 339 Pages

Weight 674 grams

Dimensions 23.40 x 15.70 x 2.40 cms

Product Classification: Business strategy International business

KSh 8,100.00

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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

China, India and the rest of Asia is the world''s most exciting and dynamic business environments. It''s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

Get Big in Asia by C. Butler, M. Backman at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 339 pages.