Book Details
Format
Paperback / Softback
ISBN-10
0230000274
ISBN-13
9780230000278
Edition
2nd ed. 2003
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 10th, 2002
Print length
339 Pages
Weight
674 grams
Dimensions
23.40 x 15.70 x 2.40 cms
Product Classification:
Business strategyInternational business
Ksh 8,100.00
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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.
China, India and the rest of Asia is the world''s most exciting and dynamic business environments. It''s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.
Get Big in Asia by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
