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Billion-Dollar Branding

By: Honey Parker (Author) , Blaine Parker (Author)

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Ksh 2,900.00

Format: Paperback or Softback

ISBN-13: 9781614482727

Publisher: Morgan James Publishing llc

Publication Date: Oct 18th, 2012

Weight: 303 grams

Dimension: 22.80 x 15.20 x 1.20 cms

Category: Small businesses & self-employed

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Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.

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