Billion-Dollar Lessons
Book Details
Format
Paperback / Softback
ISBN-10
1591842891
ISBN-13
9781591842897
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 25th, 2009
Print length
336 Pages
Weight
218 grams
Dimensions
12.70 x 20.20 x 2.00 cms
Product Classification:
Economic & financial crises & disasters
Ksh 2,700.00
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This book is your chance to learn from others mistakes. -- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost £10 million. The man assumed he was being fired. Watson told him, Fired? Hell, I spent £10 million educating you. I just want to be sure you learned the right lessons. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
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