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Black Social Dance in Television Advertising

By: Carla Stalling Huntington (Author)

Extended Catalogue

Ksh 8,100.00

Format: Paperback or Softback

ISBN-13: 9780786459445

Publisher: McFarland & Co Inc

Publication Date: Aug 30th, 2011

Dimension: 23.00 x 15.40 x 28.10 cms

Category: Dance

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Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

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