Black Social Dance in Television Advertising : An Analytical History
Book Details
Delivery Location
Delivery fee: Select location
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
Get Black Social Dance in Television Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McFarland & Co Inc and it has pages.
