Blowing Up the Brand : Critical Perspectives on Promotional Culture
New
Book Details
Format
Paperback / Softback
Book Series
Popular Culture and Everyday Life
ISBN-10
1433108674
ISBN-13
9781433108679
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 29th, 2010
Print length
338 Pages
Weight
482 grams
Dimensions
22.30 x 15.30 x 1.80 cms
Ksh 5,950.00
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Blowing Up the Brand
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
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