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Bollywood and Globalization
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Bollywood and Globalization : The Global Power of Popular Hindi Cinema

Book Details

Format Paperback / softback
ISBN-10 1138119326
ISBN-13 9781138119321
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 4th, 2015
Print length 188 Pages
Weight 294 grams
KSh 9,200.00
Currently unavailable 0 in stock

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The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.


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