Book Clubs and Book Commerce
Book Details
Format
Paperback / Softback
Book Series
Elements in Publishing and Book Culture
ISBN-10
1108708811
ISBN-13
9781108708814
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 13th, 2020
Print length
75 Pages
Weight
112 grams
Dimensions
12.40 x 18.00 x 0.40 cms
Ksh 2,500.00
Manufactured on Demand
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In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
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