Bottom of the Pyramid Marketing : Making, Shaping and Developing BOP Markets
Book Details
Format
Hardback or Cased Book
Book Series
Marketing in Emerging Markets
ISBN-10
1787145565
ISBN-13
9781787145566
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2018
Print length
240 Pages
Weight
460 grams
Dimensions
15.90 x 23.70 x 2.00 cms
Product Classification:
Sales & marketing managementSales & marketingMarket research
Ksh 13,850.00
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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
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