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Bottom of the Pyramid Marketing

By: India) Singh Ramendra (Indian Institute of Management (Author)

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Ksh 17,500.00

Format: Hardback or Cased Book

ISBN-13: 9781787145566

Publisher: Emerald Publishing Limited

Publication Date: Dec 3rd, 2018

Weight: 460 grams

Dimension: 15.90 x 23.70 x 2.00 cms

Category: Sales & marketing management

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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

Get Bottom of the Pyramid Marketing by Ramendra (Indian Institute of Management, India) Singh at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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