Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
2015 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3319134396
ISBN-13
9783319134390
Edition
2015 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 24th, 2015
Print length
173 Pages
Weight
414 grams
Dimensions
24.50 x 44.20 x 1.60 cms
Product Classification:
Sales & marketing managementSales and marketing managementSales & marketingSales and marketing
Ksh 8,100.00
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This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Get Boundary Spanning Elements and the Marketing Function in Organizations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
