Brainjacking : The Science of Influence and Manipulation
by
Brian Clegg
Book Details
Format
Hardback or Cased Book
ISBN-10
1837731500
ISBN-13
9781837731503
Publisher
Icon Books
Imprint
Icon Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 7th, 2024
Print length
288 Pages
Weight
498 grams
Dimensions
16.20 x 24.10 x 3.10 cms
Ksh 3,600.00
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Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.
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