Brand Against the Machine : How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Book Details
Format
Hardback or Cased Book
ISBN-10
1118103521
ISBN-13
9781118103524
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 16th, 2011
Print length
224 Pages
Weight
434 grams
Dimensions
23.50 x 15.90 x 2.10 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 3,400.00
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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers.
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