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Brand China in the Media

By: UK) Cao Qing (Durham University (Author) , Hong Kong) Wu Doreen (The Hong Kong Polytechnic University (Author) , South Africa) Tomaselli Keyan G. (University of Johannesburg (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032089973

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2021

Dimension: 23.40 x 15.60 x 36.20 cms

Category: Regional studies

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This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. It explores the emerging multifaceted 'China brand'. The chapters in this book were originally published in Critical Arts.

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