Brand Command : Canadian Politics and Democracy in the Age of Message Control

Name: Brand Command
Brand: University of British Columbia Press
SKU: 9780774832045
Price: 4750 KES
Availability: OutOfStock
ISBN: 9780774832045

by Alex Marland

Book Details

Format Paperback / softback

Book Series Communication, Strategy, and Politics

ISBN-10 0774832045

ISBN-13 9780774832045

Publisher University of British Columbia Press

Imprint University of British Columbia Press

Country of Manufacture CA

Country of Publication GB

Publication Date Feb 15th, 2017

Print length 528 Pages

Weight 760 grams

Dimensions 15.30 x 22.60 x 2.70 cms

Product Classification: Media studies Media studies Political structure & processes Political structure and processes Political parties and party platforms Political manifestos Central / national / federal government policies Central government policies

KSh 4,750.00

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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister''s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world''s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader''s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.

Get Brand Command by Alex Marland at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by University of British Columbia Press and it has 528 pages.