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Brand Equity & Advertising

By: David A. Aaker (Author) , Alexander L. Biel (Author) , Alexander Biel (Author)

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Ksh 20,400.00

Format: Paperback or Softback

ISBN-13: 9780805812848

Publisher: Taylor & Francis Inc

Publication Date: Apr 1st, 1993

Weight: 554 grams

Dimension: 22.90 x 15.20 x 2.60 cms

Category: Advertising

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Delivery by 22 November when you order within the next 0 days 6 hours 18 minutes 50 seconds

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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