Brand Global, Adapt Local : How to Build Brand Value Across Cultures
Book Details
Format
Paperback / Softback
ISBN-10
139861971X
ISBN-13
9781398619715
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
296 Pages
Weight
454 grams
Dimensions
23.40 x 15.60 x 1.70 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 5,400.00
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Get Brand Global, Adapt Local by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
