Brand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning
Book Details
Format
Hardback or Cased Book
ISBN-10
1576879828
ISBN-13
9781576879825
Publisher
powerHouse Books,U.S.
Imprint
powerHouse Books,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 10th, 2022
Print length
176 Pages
Weight
532 grams
Dimensions
15.90 x 23.50 x 1.80 cms
Product Classification:
Advertising
Ksh 4,700.00
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Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers'' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
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