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Brand Hollywood

By: UK) Grainge Paul (University of Nottingham (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415354042

Publisher: Taylor & Francis Ltd

Publication Date: Nov 1st, 2007

Dimension: 23.40 x 15.60 x 48.00 cms

Category: Sales & marketing management

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Delivery by 26 November when you order within the next 1 days 13 hours 42 minutes 57 seconds

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

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