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Brand Hollywood

By: UK) Grainge Paul (University of Nottingham (Author)

Manufacture on Demand

Ksh 10,000.00

Format: Paperback or Softback

ISBN-13: 9780415354059

Publisher: Taylor & Francis Ltd

Publication Date: Oct 30th, 2007

Weight: 350 grams

Dimension: 23.40 x 15.80 x 1.70 cms

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

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