Brand Identity Essentials, Revised and Expanded : 100 Principles for Building Brands
Revised Edition
Book Details
Format
Paperback / Softback
Book Series
Essential Design Handbooks
ISBN-10
1631597086
ISBN-13
9781631597084
Edition
Revised Edition
Publisher
Quarto Publishing Group USA Inc
Imprint
Rockport Publishers Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 18th, 2019
Print length
232 Pages
Weight
702 grams
Dimensions
25.20 x 21.30 x 1.70 cms
Product Classification:
Graphic designSales & marketing
Ksh 4,700.00
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Brand Identity Essentials, Revised and Expanded lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company''s identity encompasses far more than just its logo. Identity is crucial to establishing the public''s perception of a company, its products, and its effectivenessand it''s the designer''s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
A company''s identity encompasses far more than just its logo. Identity is crucial to establishing the public''s perception of a company, its products, and its effectivenessand it''s the designer''s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Get Brand Identity Essentials, Revised and Expanded by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quarto Publishing Group USA Inc and it has pages.
