Brand Intimacy
by
Rina Plapler
Book Details
Format
Hardback or Cased Book
ISBN-10
1578266858
ISBN-13
9781578266852
Publisher
Hatherleigh Press,U.S.
Imprint
Hatherleigh Press,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 23rd, 2017
Print length
256 Pages
Weight
652 grams
Dimensions
16.10 x 23.60 x 2.00 cms
Product Classification:
Business & management
Ksh 4,300.00
Not available
0 in stock
Delivery Location
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Secure
Quality
Fast
Brand Intimacy presents the fascinating story about why we love certain companies and their products, providing lessons for consumers and businesses alike looking to understand these connections
From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.
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