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Brand Management

By: Rik Riezebos (Author)

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Ksh 17,500.00

Format: Paperback or Softback

ISBN-13: 9780273655053

Publisher: Pearson Education Limited

Publication Date: Sep 9th, 2002

Weight: 654 grams

Dimension: 24.70 x 18.90 x 1.90 cms

Category: Sales & marketing management

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This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.

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